Olivia Gunn
Planning an effective PR campaign
These general guidelines give add perspective when planning a PR campaign.
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Olivia Gunn
- May 12
- 2 min
Media relations for small businesses and entrepreneurs
Media relations can provide several benefits to small businesses and entrepreneurs. It can be more cost efficient for brands with limited...
Olivia Gunn
- Apr 17
- 1 min
6 PR tips for nonprofits
By implementing these PR tips, nonprofits can effectively raise awareness, attract supporters, and advance their mission.
Olivia Gunn
- Apr 8
- 2 min
8 PR tips for event success
Running successful events requires effective public relations (PR) strategies to generate buzz, attract attendees, and ensure positive...
Olivia Gunn
- Mar 24
- 2 min
7 PR tips for small businesses
Public relations (PR) can be a powerful tool for small businesses to build brand awareness, establish credibility, and engage with their...
Olivia Gunn
- Jan 2
- 2 min
PR trends for 2024
Staying on top of business trends is a key to continued growth. It helps to anticipate customer demands and to identify how to better...
Olivia Gunn
- May 9, 2023
- 2 min
Slow seasons: Stay visible and maintain a positive brand image
As business owners and entrepreneurs, there are often slow seasons and peak seasons. It’s easy to be visible when business is booming and...
Olivia Gunn
- Jan 10, 2023
- 1 min
Entrepreneur Olivia Gunn releases new book, 'Social Media and Business'
"Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers" gives insight into how social media can help to
Olivia Gunn
- Nov 2, 2022
- 1 min
Identifying social media influencers
It seems that being a social media influencer is a wave that’s here to stay. But keep in mind, not everyone with a large following is an...
Olivia Gunn
- Apr 15, 2022
- 2 min
Branding Minute: identify, differentiate, market!
Your brand is one of the most important business investments. A brand is not a name, tag line, or logo. It’s the meaning behind what you...
Olivia Gunn
- Dec 19, 2021
- 1 min
Post with a purpose: Using Facebook to promote
Facebook allows users to share and tag content, which are both perfect for Facebook contests and challenges. First, set SMART goals for...
Olivia Gunn
- Dec 17, 2021
- 2 min
Post with a purpose: Tips to maximize your social media efforts
Social media is a convenient and easy-to-use tool to help with your public relations efforts. Social media platforms can serve as the...
Olivia Gunn
- May 26, 2021
- 1 min
Facebook, Instagram give users the option to hide likes
Instagram and Facebook users are now able to hide likes on their posts. The platforms hope to make the experience less stressful so that...
Olivia Gunn
- Mar 12, 2021
- 2 min
Don't forget to tell your 'why:' Storytelling & PR
Storytelling is important in public relations. People love to connect with brands on a personal level and people are also likely to buy...
Olivia Gunn
- Oct 10, 2020
- 1 min
Facebook launching #BuyBlack Friday campaign to support black-owned businesses
Facebook has launched a new campaign to to help support small black-owned businesses. The #BuyBlack Friday aims to to help black -owned...
Olivia Gunn
- Jun 3, 2020
- 1 min
Add marketing to the mix
If you think marketing is simply promoting your products and services, you may want to think again. Marketing is a process that includes...
Olivia Gunn
- Apr 29, 2020
- 2 min
Maintain customers and their trust during a crisis with effective communication
The COVID-19 pandemic has changed the way many businesses operate and even caused some businesses to temporarily close. However, COVID-19...
Olivia Gunn
- Apr 17, 2020
- 1 min
YouTube launches free tool to help businesses with online presence
YouTube is stepping up to help small businesses. The platform has launched a tool to help small businesses with their online presence....
Olivia Gunn
- Apr 4, 2020
- 1 min
Maintain advertising during a crisis
It may seem inappropriate to some people to continue advertising and promoting businesses during a crisis, such as the current COVID-19...
Olivia Gunn
- Feb 28, 2020
- 1 min
Communication is key: Keep your audience in the loop
Communication is key. One way to to establish and maintain relationships with your buyers and potential clients is by always letting them...
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