Entrepreneur Olivia Gunn releases new book, 'Social Media and Business'
Olivia Gunn is proud to announce her latest work, “Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers.”
The book gives insight into how social media can help to better reach and influence the purchasing decisions of millennials and younger. Today, roughly half the nation’s population is either a millennial or younger. Therefore, it’s important for several businesses and entrepreneurs to grasp an understanding of what influences these generations to buy from and become loyal to certain brands. "Social Media and Business" explains how social media influences millennial and Gen Z purchasing habits and how using social media is not optional when selling to these two groups.
Olivia Gunn is the owner of Olivia Gunn PR & Communications where she helps small businesses and organizations develop effective communications strategies to grow their brand and expand their reach. Gunn has had the privilege of executing multiple public relations campaigns in addition to managing media relations. She also serves as a public relations liaison for county government in metro-Atlanta. To learn more about Olivia Gunn, visit www.oliviagunn.com.