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Social Media Simplified: 10 Tips Every Small Business Should Know
Social media can be one of the most powerful and cost-effective marketing tools for small businesses. But without a clear strategy, it can quickly feel overwhelming or ineffective. If you’re trying to grow visibility, build trust, and attract the right audience (without burning out), these 10 tips will help you use social media more intentionally and with better results. 1. Choose the Right Platforms You don’t need to be on every platform. Focus on one or two where your targe

Olivia Gunn
Jan 152 min read


Mastering PR Success Strategies for 2025
Mid-year is the perfect time to plan for a successful end of the year.

Olivia Gunn
Jul 8, 20251 min read


Recognizing the impact of micro-influencers
A micro-influencer is a social media influencer who has a relatively small, but highly engaged following.

Olivia Gunn
Feb 5, 20251 min read


Projected PR trends for 2025
Staying ahead of trends is about thriving in your industry and being equipped with tools and insights to drive long-term success.

Olivia Gunn
Dec 19, 20242 min read


6 PR tips for nonprofits
By implementing these PR tips, nonprofits can effectively raise awareness, attract supporters, and advance their mission.

Olivia Gunn
Apr 17, 20241 min read


7 PR tips for small businesses
Public relations (PR) can be a powerful tool for small businesses to build brand awareness, establish credibility, and engage with their...

Olivia Gunn
Mar 23, 20242 min read


PR trends for 2024
Staying on top of business trends is a key to continued growth. It helps to anticipate customer demands and to identify how to better...

Olivia Gunn
Jan 2, 20242 min read


Slow seasons: Stay visible and maintain a positive brand image
As business owners and entrepreneurs, there are often slow seasons and peak seasons. It’s easy to be visible when business is booming and...

Olivia Gunn
May 9, 20232 min read


Entrepreneur Olivia Gunn releases new book, 'Social Media and Business'
"Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers" gives insight into how social media can help to

Olivia Gunn
Jan 10, 20231 min read


Identifying social media influencers
It seems that being a social media influencer is a wave that’s here to stay. But keep in mind, not everyone with a large following is an...

Olivia Gunn
Nov 2, 20221 min read


Branding Minute: identify, differentiate, market!
Your brand is one of the most important business investments. A brand is not a name, tag line, or logo. It’s the meaning behind what you...

Olivia Gunn
Apr 15, 20222 min read


Post with a purpose: Using Facebook to promote
Facebook allows users to share and tag content, which are both perfect for Facebook contests and challenges. First, set SMART goals for...

Olivia Gunn
Dec 19, 20211 min read


Post with a purpose: Tips to maximize your social media efforts
Social media is a convenient and easy-to-use tool to help with your public relations efforts. Social media platforms can serve as the...

Olivia Gunn
Dec 17, 20212 min read


Don't forget to tell your 'why:' Storytelling & PR
Storytelling is important in public relations. People love to connect with brands on a personal level and people are also likely to buy...

Olivia Gunn
Mar 12, 20212 min read
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