Don’t underestimate the power of micro-influencers. PR is not dying, but it’s definitely
evolving. It’s becoming more common for brands to collaborate with influencers rather than send a press release to media outlets. Working with influencers can sometimes be costly, but micro-influencers can often reach your target audience for a fraction of the cost.
A micro-influencer is a social media influencer who has a relatively small, but highly engaged following, typically as little as 10,000 followers or less. Micro-influencers usually focus on certain areas, like fitness, fashion, finance, tech, etc. Choosing the right influencer can place your brand in front of the exact audience that wants what you’re offering.
A micro-influencer with niche audiences and high engagement can earn more credibility for your brand and yield a better ROI.
The value of choosing a micro-influencer includes:
Cost-effectiveness - cheaper than mega influencers
Better targeting – since micro- influencers specialize in a specific niche, they help brands reach a relevant audience
Relatability and credibility - following is more like a community that views the micro-influencer as trustworthy
Higher engagement rates – audience is more loyal and interactive
Consider including a micro-influencer in your next PR campaign!
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