Social media can be one of the most powerful and cost-effective marketing tools for small businesses. But without a clear strategy, it can quickly feel overwhelming or ineffective. If you’re trying to grow visibility, build trust, and attract the right audience (without burning out), these 10 tips will help you use social media more intentionally and with better results. 1. Choose the Right Platforms You don’t need to be on every platform. Focus on one or two where your targe

"Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers" gives insight into how social media can help to