Communication is key.
One way to to establish and maintain relationships with your buyers and potential clients is by always letting them know what you have going on. From events to appearances, communicating these details allows your publics to feel connected and stay updated as a consumer.
Some forms of communication are convenient, cost efficient, and easy to compose. See a few quick and easy communication methods below:
Newsletters - Feature upcoming events, spotlights, accomplishments, milestones, and business specials.
Press/Media Releases - Include upcoming, newsworthy events, product launches, and grand openings.
Blog Posts - Blog posts can travel! Share updates about your business/organization and share the posts to your social media platforms.
Email Blasts - Compose an active email list to share your business news with. Email blasts are good calls to action. Include links to your business website and/or steer your audience through the purchasing process.