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Nearly half the nation’s total population are members of the millennial generation or younger and a large portion of social media users are millennials and Gen Z. Therefore, it’s important for many businesses and marketers to be able to reach and influence these groups to stay afloat.  


This book dives into the culture and values of millennials and Gen Z, and how social media influences their buying decisions.


The book gives insight into how social media can help to better reach and influence the purchasing decisions of millennials and younger.

Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z

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