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  • Writer's pictureOlivia Gunn

Instagram launches new Reels feature, similar to TikTok

Updated: Aug 5, 2020

Instagram launched a new feature that's similar to TikTok.

Instagram Reels allows users to record and edit 15-second videos along with adding visual effects. Similar to TikTok, Reels also allows users to set music to the videos.

Reels has its own section in the Instagram app called Reels Explore. The videos can also be featured in the Story section for 24 hours. Reels can be discovered while browsing the app.

It probably couldn’t be a better time to introduce Reels as President Donald Trump is threatening to ban TikTok in the U.S. There’s also a possibility of a partial acquisition by Microsoft.

Reels is premiering in over 50 countries, including the U.S.

Instagram users should see a story in the app with instructions on how to use and launch the new feature.


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